"Virgin Radio drops ‘lock-up-daughter’ ads
Hundreds signed petition opposing campaign
By Cassandra Drudi and Brendan Kennedy, The Ottawa CitizenFebruary 17, 2009
OTTAWA — Virgin Radio has decided to pull its “gods of rock” ads from city buses, billboards and bus shelters after receiving complaints that the ads were sexist and offensive.
“We are a part of the community,” said Pete Travers, program director at Virgin Radio Ottawa. “We serve the citizens of Ottawa and there were definitely some people who took offence to our advertising campaign. It was not our intention to offend anybody.”
The ads featured visibly pregnant young women with doleful expressions and the slogan, “Lock up your daughters, the gods of rock are now in Ottawa.”"